Generations & investment (5/7): generation Y (1980-1999)

This post is part 5 of 7 in the series Generations and investment

Generation Y, born in the digital age, is distinguished by its unique relationship with technology and its search for a balance between professional and personal life. This generation, which did not experience the Cold War, is distinguished by its active presence in the blogosphere, particularly on topics related to wealth management and personal enrichment.

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Procter & Gamble (NYSE:PG): another "emerging" American

P&G, world leader in household products with its flagship brands Gillette and Pampers, is counting on emerging markets such as China and India for its future growth. With an attractive dividend that has been rising steadily for 50 years, and low volatility, P&G represents an attractive investment opportunity for investors seeking stability.

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Generations & investment (4/7): Generation X (1959 to 1981)

This post is part 4 of 7 in the series Generations and investment

Learn about the unique characteristics of Generation X, the cohort born between baby boomers and millennials, who experienced the advent of personal computers and globalization. Entrepreneurs like Larry Page and Sergey Brin perfectly exemplify the values of this generation, prioritizing work-life balance while creating innovative companies like Google.

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Dover Corp (NYSE:DOV)

Dover Corporation is a major American industrial conglomerate with four business segments, including Engineered Systems, which specializes in heating, cooling and product identification systems. Despite its sensitivity to economic cycles, the company stands out for its attractive dividend policy and steady growth, offering an attractive investment opportunity with good protection against dollar fluctuations.

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Generations & investment (3/7): baby boomers (1943-1959)

This post is part 3 of 7 in the series Generations and investment

Baby boomers, a generation characterized by idealism and individualism according to Strauss and Howe, have a complex relationship with generations X and Y. This generation, now on the cusp of retirement, stands out for its health, its financial means and its significant impact on consumption, particularly in the area of health.

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Colgate-Palmolive (NYSE:CL): benefit from emerging markets

Discover the impressive history of Colgate-Palmolive, the American hygiene products giant that dominates the global market with its iconic brands such as Colgate, Palmolive, Ajax and Soupline. A century-old company that combines financial stability and steady growth, with a particularly strong global presence in emerging markets and a remarkable dividend policy for over 50 years.

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